Our growing fintech ecosystem…let’s unpack!
In this edition, I would like to share a view of our 4 divisions that operate across the Lesaka Group – Consumer, Merchant, Micro-Merchant and Enterprise - and unpack the various brands, products and solutions we provide to help our customers fulfil their potential.
When we consider our brands, it’s important to think of “Lesaka” as our “surname”, our corporate umbrella brand. It is the brand that brings us all together and is well known to our employees, the media and regulators.
However, underneath this umbrella sit our “first names” - our brands that impact customers daily lives, and where the revenues are generated.
We have recently made changes to how we approach the market with our services. Whilst we previously had the Consumer and Merchant divisions, we have segmented our customer base further to focus on distinct customer types, and we now operate through four separate divisions outlined below.
When we consider our brands, it’s important to think of “Lesaka” as our “surname”, our corporate umbrella brand. It is the brand that brings us all together and is well known to our employees, the media and regulators.
However, underneath this umbrella sit our “first names” - our brands that impact customers daily lives, and where the revenues are generated.
We have recently made changes to how we approach the market with our services. Whilst we previously had the Consumer and Merchant divisions, we have segmented our customer base further to focus on distinct customer types, and we now operate through four separate divisions outlined below.
Consumer Division
We provide affordable and transparent financial services designed
to improve the lives of historically underserviced consumers.
to improve the lives of historically underserviced consumers.
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Micro-Merchant Division
We empower micro-merchants to grow their customer base, transact efficiently and reduce operating risks
through our comprehensive range of fintech solutions.
through our comprehensive range of fintech solutions.
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Merchant Division
We empower our merchants to compete and grow through solving their daily pain points with our
comprehensive range of fintech solutions.
comprehensive range of fintech solutions.
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Enterprise Division
We deliver sophisticated software and payment technologies helping large clients improve
efficiency and drive innovation.
efficiency and drive innovation.
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Of course, underpinning all the above are our shared services teams bringing their own expertise and specialist skills enabling our growth and development through their centres of excellence.
In upcoming editions of Lesaka X-Change, these four divisions will bring you news and stories of how we are changing our customers’ lives every day, and update you on the exciting developments across our business. I hope it helps you understand the reach that Lesaka has across Southern Africa and provide us all a clear view of the collective impact we make every day.
As we continue to grow and expand there will be new brands and businesses joining us. Soon we will be adding adumo’s exciting offering and I look forward to updating you all on our progress and outlining how their solutions will contribute to our purpose.
In upcoming editions of Lesaka X-Change, these four divisions will bring you news and stories of how we are changing our customers’ lives every day, and update you on the exciting developments across our business. I hope it helps you understand the reach that Lesaka has across Southern Africa and provide us all a clear view of the collective impact we make every day.
As we continue to grow and expand there will be new brands and businesses joining us. Soon we will be adding adumo’s exciting offering and I look forward to updating you all on our progress and outlining how their solutions will contribute to our purpose.
